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Nudge

Richard H. Thaler

Penguin Books Ltd (UK)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

The cheapest new copy of Nudge is €14.01 at Mondadori Store.

Other editions

Nudge Yale University Press £25.00 Nudge Penguin LLC US

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