Platform Revolution

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first owner's manual for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind...

The cheapest new copy of Platform Revolution is €36.85 at preigu DE; the cheapest used copy is €5.00 at Label Emmaüs. Prices checked 13 Nov 2026

More by Geoffrey Parker

More by Geoffrey Parker