Rover's Rebirth

Like other British motor manufacturers, the Rover Company spent World War II helping the war effort rather than building cars. Bombed out of its original home in Coventry during the Blitz in 1940, it was fortunate in 1945 to be able to move into the new factory at Solihull that it had been managing on behalf of the Air Ministry. The Solihull factory was not only new: it was huge. Its size presented Rover with a welcome opportunity for expansion, but first the company had to get back into the game. With no new car designs ready, Rover's only option was to re-start production with mildly improved versions of their pre-war models. New models were a long time coming. Early ideas focused on a small economy car, but it soon became clear that this was not what the public wanted. Meanwhile, ambitious plans for a new and ultra-modern car, using mechanical elements that had been under development before the war, had to be put back when there were delays in designing a satisfactory modern body...

The cheapest new copy of Rover's Rebirth is €38.25 at Mondadori Store. Prices checked 12 Nov 2026

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