Friction/reward

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories,Small BusinessEntrepreneurshipMarketingStrategyBrandingCustomer ExperienceMake it easy for customers to choose you, whatever your business, product or [...] customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience), your job is to make it easy for them to choose youWhen is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and [...] is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors?...

The cheapest new copy of Friction/reward is £15.29 at LoveReading. Prices checked 12 Nov 2026

More by Richard Hammond

More by Richard Hammond