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Marketing for Hospitality and Tourism, Global Edition €4 off

Marketing for Hospitality and Tourism, Global Edition

Philip Kotler

Pearson

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

The cheapest new copy of Marketing for Hospitality and Tourism, Global Edition is €79.95 at medimops DE.

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