How to Create the Next Facebook
Springer Nature
In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it? How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebook's unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru…
