Burn the Business Plan

Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this thoughtful study of 'how businesses really start, grow, and prosper'...dispels quite a few business myths along the way (Publishers Weekly).Carl Schramm, the man described by The Economist as The Evangelist of Entrepreneurship, has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history?Apple, Microsoft, Google, Facebook, and hundreds of others?achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose...

The cheapest new copy of Burn the Business Plan is €21.68 at Mondadori Store. Prices checked 9 Nov 2026

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