All Marketers Are Liars

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: What's your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a [...] glass than a $1 glass. We believe that an [...] Porsche is vastly superior to a [...] Volkswagen that's virtually the same car. We believe that [...] sneakers make our feet feel better-and look cooler-than a [...] brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a...

The cheapest new copy of All Marketers Are Liars is €18.35 at preigu DE. Prices checked 26 Oct 2026

More by Seth Godin

More by Seth Godin