If Then

Cheaper in another edition — €14.01 at Mondadori Store If Then · See that edition →

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge-decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation's leading social scientists- the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun -Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a People Machine that aimed to model everything from buying a dishwasher to counterinsurgency to casting a...

The cheapest new copy of If Then is €25.10 at preigu DE. Prices checked 8 Nov 2026

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