Section - ONE: Strategy and purpose, Chapter - 01: Introduction, Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan, Chapter - 03: Assignment 2:Strategy - the big picture, Chapter - 04: Assignment 3:You and your team, Section - TWO: Market research, Chapter - 05: Introduction, Chapter - 06: Assignment 4:Researching customers, Chapter - 07: Assignment 5:Researching competitors, Chapter - 08: Assignment 6:A plan for market research, Section - THREE: Competitive marketing strategies, Chapter - 09: Introduction, Chapter - 10: Assignment 7:Products and/or services, Chapter - 11: Assignment 8:Pricing, Chapter - 12: Assignment 9:Advertising and promotion, Chapter - 13: Assignment 10:Place and distribution, Chapter - 14: Assignment 11:People, process and physical environment, Chapter - 15: Assignment 12:Competing online, Section - FOUR: Operations, Chapter - 16: Introduction, Chapter - 17: Assignment 13:The selling methods plan, Chapter - 18: Assignment...

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