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David Riesman¿s The Lonely Crowd explores the links between social character¿the ways in which members of a society are similar to one another¿and social structures. He argues that as the United States became predominantly consumer-driven, rather than production-driven¿particularly after World War II¿American social character changed.
The cheapest new copy of The Lonely Crowd is €25.07 at Mondadori Store.
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