Marketing and Smart Technologies
Springer Nature
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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Other editions
Marketing and Smart Technologies
Springer Nature
€280.00
Marketing and Smart Technologies
Springer Nature
£129.99
Marketing and Smart Technologies
Springer Nature
£103.50
Marketing and Smart Technologies
Springer Nature
£129.99
Marketing and Smart Technologies
Springer Nature
£249.99
Marketing and Smart Technologies
Springer Nature
£199.50
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